German Business Correspondence: German as a Language of communication in the Slovenian
This paper addresses business correspondence in the realm of foreign trade. It investigates
the trend of increasing Anglicization (or Americanization) in written business communication.
An overview of research to date into Anglicization in Germany serves as an introduction
to the discussion of the current situation in Slovenian territory. A questionnaire
administered at Slovenian subsidiaries of German companies forms an initial view
into the situation in Slovenia in terms of the language choices in business correspondence
between German and Slovenian companies. The questionnaire shows that the choice of
language is strongly regionally determined. Presumably the cause of this regional
differentiation can be explained by several factors: the historical background, the
shared border with Austria and the resulting long-term, traditional, and well-established
business connections, and the regional demographic structure and infrastructure.
These regional influences are also often tied up with the particular branch of industry
and the size of the company.
Keywords: business correspondence, English as a lingua franca, Anglicism, language
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